Every project starts with a robust brand questionnaire and collaborative workshop, where we'll dig deep into your company’s mission, goals, target audience, and key attributes, as well as the competition. This foundational session becomes part of the brand strategy that we’ll define for your company, serving as our roadmap for the brand moving forward and as a blueprint for the corresponding creative.

Even with a solidified roadmap, there are many paths to get to a final outcome. This phase explores a broad range of creative directions, leveraging key insights and translating those into visual territories aligned with the project goal — branding, packaging, or otherwise. With a visual direction selected, we’ll focus on refining and expanding the core identity elements and toolkit of your project.

With an established direction, we’ll move into application. Deliverables in this phase are heavily dependent on your category and brand needs, but often include services like art direction, packaging design and unboxing experiences, marketing assets like social media posts and emails, web design, and company swag.